LAUGH

HUG - The Comforting Companion

$249.99 USD

Back in stock in May. Pre-order yours!

Recommended for:

Early Stage

Mid-Stage

Late Stage

Estimated delivery between April 21 and April 23. Order within .

Product Details

*PRE-ORDER: This product will ship in May 2026.


The HUG is a plush, sensory companion that is designed to be cuddled. Its soft body, weighted limbs, and beating heartbeat create a hugging sensation.

In addition to emitting a heartbeat, the technical component of the HUG can play music of your choice via Bluetooth. It is specifically designed to bring comfort and joy to individuals living with dementia. Its comforting texture and long arms and legs provide a soothing embrace, while its heartbeat and gentle music help ease anxiety and feelings of loneliness.

The HUG can serve as a supportive companion throughout the day, night, and during challenging moments. It can be a great conversation starter and source of genuine connection, helping individuals feel safe and loved. The HUG's soft material and weight can alleviate anxiety, including when getting dressed, during personal hygiene care, and at night.

    • Individuals living with mid to late stages of dementia.
    • People who feel anxious, lonely or distressed who could benefit from a soothing embrace.
    • Caregivers and health professionals caring for individuals who exhibit responsive and reactive behaviors such as agitation and restlessness.

    People living with late stage dementia can become more isolated, agitated and anxious. There are currently very few products available that bring comfort, connection and meaning to them. At Eugeria, we want to ensure that the new innovations we offer are useful, innovative, dignifying, and backed by research. HUG is the latest in this line of items. Designed by a group of researchers at the Cardiff Metropolitan University, HUG was specifically developed for people with mid to late stages of dementia.

    This item is final sale for hygienic reasons. Read our complete return policy.

    • Dimensions: +/- ‎17.7 x 13.8 x 6.29 in | 45 × 35 × 16 cm
    • Weight: 3.5 lbs | 1.6 kg
    • Connectivity: Bluetooth
    • Color: white (To easily see when wash is needed)
    • Manufacturer: L.A.U.G.H.

    What's included?

    • HUG
    • Electronic unit (heartbeat and music player)
    • Charging cable
    • Mesh washing bag
    • Canvas bag

    Follow these steps to clean the HUG:

    1. Remove the electronics unit (side zip).
    2. Take out the inner cushion and spray it clean with disinfectant.
    3. Place the outer cover in the provided mesh bag.
    4. Wash the cover in the washing machine using the delicate cycle.
    5. Let the HUG dry naturally and do not iron.

    FAQs

    View all FAQs

    Yes, it is. Simply follow these steps:

    1. Remove the electronics unit (side zip).
    2. Take out the inner cushion and spray it clean with disinfectant.
    3. Place the outer cover in the provided mesh bag.
    4. Wash the cover in the washing machine using the delicate cycle.
    5. Let the HUG dry naturally and do not iron.

    Please note that when you buy a HUG, there is no pre-stored music on it. You will need to add your own music to it. Here’s how:

    1. Switch on the heartbeat on the unit
    2. Plug the USB cable provided into the unit and connect this to the USB port on your computer
    3. The unit shows as a “drive” on your computer
    4. Add your MP3 music files onto the drive
    5. Once finished, eject safely from your computer and unplug the cable
    6. Switch the heartbeat off and on again, and the music will play

    To stream music via Bluetooth:

    1. Switch on heartbeat
    2. Press and release the Bluetooth button
    3. Search on your phone's Bluetooth menu for HUG and connect. The HUG unit will now act as a speaker for you to play your music via your streaming device/account
    4. Only 1 device can be connected to the HUG unit at any one time
    5. Press and release the Bluetooth button to switch between modes

    Yes. you can have just the heartbeat on by switching on the heartbeat and turning down the volume dial.

    We do not advise the use of the HUG electronics unit by someone who has a pacemaker fitted.

    You can skip songs only if you are using the Bluetooth.

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