Eugeria Appoints David Bordeleau as Chief Product and Technology Officer

Eugeria, a pioneer in the dementia care space, today announced the appointment of David Bordeleau to lead its product and technology initiatives, including the Idem family of products. The announcement was made by the company’s CEO, Valerie Larochelle.

A high-profile leader in the tech industry, David’s appointment represents a significant milestone for the company. His proven success in creating and scaling globally impactful innovations, and his background in technology, e-commerce, digital product development, and operations will be essential in advancing Eugeria’s mission to develop innovative, tech-driven solutions for caregivers and older adults and people living with cognitive impairment.

David’s expertise in human-centered technology to help solve today’s urgent challenges aligns directly with Eugeria’s commitment to working alongside caregivers and care communities by designing products that make meaningful impacts.

Valerie Larochelle, CEO of Eugeria, said:
“Now is the time to leverage Generative AI’s rapid advances to help alleviate the pressing challenges faced by people living with cognitive impairment. David's addition positions Eugeria to scale our existing line of smart Idem products, while also strengthening our growing leadership role in the cognitive impairment solutions space.”

David Bordeleau added:
"I was captivated by Eugeria’s mission to transform life’s of people living with cognitive decline (such as Alzheimer’s) through empathetic innovation. I believe that by bringing caregivers, healthcare providers, and technology together, we can create solutions that truly improve lives. Eugeria’s commitment to building products that address real-world challenges in elder care resonated deeply with me, and I’m excited to be part of this journey."

About Eugeria

Eugeria works with healthcare professionals and family caregivers to understand and address the unique needs of older adults and people living with cognitive impairment.

To achieve that goal, Eugeria searches for innovative products that combine science, technology, and everyday usefulness while preserving dignity. All products undergo comprehensive testing by a multidisciplinary team which includes caregivers and healthcare professionals to ensure their positive impacts. Only the most promising innovations are made available on the online store. Over the years, Eugeria has partnered with leading innovations like Tovertafel, Crdl, and HUG, to distribute these solutions across North America directly to care communities.

About Idem

Idem's vision is to create a family of products that support cognitive autonomy for those living with cognitive impairment. The Idem Smart Clock, the first product of that family, serves as a reliable companion, reducing stress and enhancing the quality of life by fostering independence and simplifying daily routines. Paired with the Idem Companion App, caregivers can provide seamless support, ensuring timely reminders that lead to increasing adherence to medication taking and breaking social isolation.